Social Networking on the radio?

How would we do that?

Much has been written about the challenge of competing with all the newer web-based technologies.  Should we compete with i-Pods by trying to sound like i-Pods?  Can we make headway with users who find their web networks more personal by making our radio stations less personal?  Are we rocket scientists or aren’t we?

I had an idea for a way to really engage the audience…to “socially network,” if you will…via a traditional broadcast facility.  Here in my home market, I’d call it SoundCharlotte and an entire website of explanation awaits your click here.

Yeah, it’s just a little of what they used to call “full service,” but with a 21st-century presentation, and a LOT of two-way, immediate, interaction with our users. 

I’d love to hear your feedback.